Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

Journal of Product and Brand Management

Volumn 15, Issue 5, 2006, Pages 293-305

  Da Silva, Rui Vinhas ^a   Alwi, Sharifah Faridah Syed ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF MALAYA   (Malaysia)

Author keywords

Brand management; Cognition; Consumer behaviour; Corporate branding; Product attributes; Retailing

Indexed keywords

EID: 33748704259     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610685703     Document Type: Article

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