The role of brand personality in charitable giving: An assessment and validation

Journal of the Academy of Marketing Science

Volumn 33, Issue 3, 2005, Pages 295-312

  Venable, Beverly T ^a   Rose, Gregory M ^b   Bush, Victoria D ^c   Gilbert, Faye W ^d,e  

^a University System of Georgia   (United States)

^b UNIVERSITY OF WASHINGTON   (United States)

^c UNIVERSITY OF MISSISSIPPI   (United States)

^d GEORGIA COLLEGE AND STATE UNIVERSITY   (United States)

^e Columbus State University ^*

Author keywords

Brand personality; Charitable giving; Measurement; Nonprofit marketing; Social exchange

Indexed keywords

EID: 22144495069     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070305276147     Document Type: Article

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