Why are all financial services brands not great

Journal of Product & Brand Management

Volumn 15, Issue 2, 2006, Pages 88-97

  Chernatony, Leslie ^a   Cottam, Susan ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

Brand loyalty; Employees; Financial services; United Kingdom

Indexed keywords

EID: 33646879771     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420610658929     Document Type: Article

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