Cues used by customers evaluating corporate image in service firms: An empirical study in financial institutions

Corporate Communications: An International Journal

Volumn 1, Issue 2, 1996, Pages 30-38

  Leblanc, Gaston ^a   Nguyen, Nha ^a  

^a UNIVERSITÉ DE MONCTON   (Canada)

Author keywords

Corporate image; Customers; Financial institutions; Perception

Indexed keywords

EID: 84992948139     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/eb046527     Document Type: Review

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