Retail bank marketing in Western Australia

International Journal of Bank Marketing

Volumn 17, Issue 5, 1999, Pages 221-233

  Kaynak, Erdener ^a   Whiteley, Alma ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b CURTIN UNIVERSITY   (Australia)

Author keywords

Banking; Customer behaviour; Customer satisfaction; Customer Services; Market orientation

Indexed keywords

EID: 84993044928     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329910292693     Document Type: Article

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