Corporate and generic identities: Lessons from the Co–operative Bank

International Journal of Bank Marketing

Volumn 14, Issue 4, 1996, Pages 22-35

  Wilkinson, Adrian ^a   Balmer, John M t ^b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986059564     PISSN: 02652323     EISSN: None     Source Type: Journal    
DOI: 10.1108/02652329610119292     Document Type: Article

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