The impact of relational variables on value creation in buyer-seller business relationships

Journal of Business-to-Business Marketing

Volumn 17, Issue 1, 2010, Pages 62-94

  Sánchez, José Ángel López ^a   Vijande, María Leticia Santos ^b   Gutiérrez, Juan Antonio Trespalacios ^b  

^a UNIVERSITY OF EXTREMADURA   (Spain)

^b UNIVERSITY OF OVIEDO   (Spain)

Author keywords

Buyer seller relationships; Commitment; Spain; Trust; Value creation

Indexed keywords

EID: 77149167310     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/10517120903000389     Document Type: Article

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