Developing relationships in strategic alliances: Commitment to quality and cooperative interdependence

Industrial Marketing Management

Volumn 34, Issue 7 SPEC. ISS., 2005, Pages 722-731

  Wong, Alfred ^a   Tjosvold, Dean ^a   Zhang, Pengzhu ^b  

^a LINGNAN UNIVERSITY   (Hong Kong)

^b Shanghai Jiao Tong University   (China)

Author keywords

Goal interdependence; Long term relationships; Quality; Strategic alliances

Indexed keywords

EID: 23644451771     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2004.12.007     Document Type: Article

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