The impact of horizontal and vertical connections on relationships' commitment and trust

Journal of Business and Industrial Marketing

Volumn 20, Issue 3, 2005, Pages 136-147

  Hadjikhani, Amjad ^a   Thilenius, Peter ^b  

^a UPPSALA UNIVERSITY   (Sweden)

^b MÄLARDALEN UNIVERSITY   (Sweden)

Author keywords

Channel relationships; Horizontal marketing; Organizational structures; Trust; Vertical marketing

Indexed keywords

EID: 17744364274     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620510592759     Document Type: Article

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