Value creation following merger and acquisition announcements: The role of strategic emphasis alignment

Journal of Marketing Research

Volumn 45, Issue 1, 2008, Pages 33-47

  Swaminathan, Vanitha ^a   Murshed, Feisal ^b   Hulland, John ^a  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b TOWSON UNIVERSITY   (United States)

Author keywords

Event study; Marketing resources; Mergers and acquisitions; resource based view; Value creation

Indexed keywords

EID: 40549107981     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.1.33     Document Type: Article

References (63)