The role of country-of-origin, ethnocentrism and animosity in promoting consumer trust. The moderating role of familiarity

International Business Review

Volumn 19, Issue 1, 2010, Pages 34-45

  Jiménez, Nadia Huitzilin ^a   San Martín, Sonia ^a  

^a UNIVERSITY OF BURGOS   (Spain)

Author keywords

Animosity; Country of origin (COO); Ethnocentrism; Familiarity; Reputation; Trust

Indexed keywords

EID: 74849091603     PISSN: 09695931     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ibusrev.2009.10.001     Document Type: Article

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