Domestic consumption: Rational, affective or normative choice?

Journal of Consumer Marketing

Volumn 25, Issue 1, 2008, Pages 34-44

  Vida, Irena ^a   Reardon, James ^b  

^a UNIVERSITY OF LJUBLJANA   (Slovenia)

^b UNIVERSITY OF NORTHERN COLORADO   (United States)

Author keywords

Consumption; Ethnocentrism; European Union; Product quality

Indexed keywords

EID: 38349153809     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760810845390     Document Type: Article

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