Consumer animosity: A literature review and a reconsideration of its measurement

International Marketing Review

Volumn 24, Issue 1, 2007, Pages 87-119

  Riefler, Petra ^a   Diamantopoulos, Adamantios ^a  

^a UNIVERSITY OF VIENNA   (Austria)

Author keywords

Consumer behaviour; International business; Market research

Indexed keywords

EID: 33847005872     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330710727204     Document Type: Article

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