Does country of origin matter for low-involvement products?

International Marketing Review

Volumn 21, Issue 1, 2004, Pages

  Ahmed, Zafar U ^a   Johnson, James P ^b   Yang, Xia ^c   Fatt, Chen Kheng ^c   Teng, Han Sack ^c   Boon, Lim Chee ^c  

^a TEXAS A AND M UNIVERSITY   (United States)

^b ROLLINS COLLEGE   (United States)

^c NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Country of origin; Food products; Singapore

Indexed keywords

EID: 1642364523     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651330410522925     Document Type: Article

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