Brand familiarity: Its effects on satisfaction evaluations

Journal of Services Marketing

Volumn 22, Issue 1, 2008, Pages 3-12

  Tam, Jackie L m ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

Cybernetics; Decision making; Differential equations; Modelling; Optimization techniques

Indexed keywords

EID: 39749170688     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040810851914     Document Type: Article

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