Factors affecting consumer perceptions on product safety

European Journal of Marketing

Volumn 33, Issue 9-10, 1999, Pages 911-925

  Ching Biu Tse, Alan ^a  

^a CHINESE UNIVERSITY OF HONG KONG   (Hong Kong)

Author keywords

Marketing strategy; Perceptions; Product quality; Risk assessment; Safety

Indexed keywords

EID: 3042515418     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910285841     Document Type: Article

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