Explicit and implicit catalysts of consumer resistance: The effects of animosity, cultural salience and country-of-origin on subsequent choice

International Journal of Research in Marketing

Volumn 23, Issue 3, 2006, Pages 321-331

  Russell, Dale W ^a   Russell, Cristel Antonia ^b  

^a INSEAD   (France)

^b SAN DIEGO STATE UNIVERSITY   (United States)

Author keywords

Animosity; Consumer behavior; Country of origin; Cultural industries; Cultural salience

Indexed keywords

EID: 33748138848     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.05.003     Document Type: Article

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