Chapter 28 The Economic Analysis of Advertising

Handbook of Industrial Organization

Volumn 3, Issue , 2007, Pages 1701-1844

  Bagwell, Kyle ^a  

^a Howard Hughes Medical Institute   (United States)

Author keywords

Advertising; Empirical analysis; Survey; Theory

Indexed keywords

EID: 66049116681     PISSN: 1573448X     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1573-448X(06)03028-7     Document Type: Review

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