Intermedia substitutability and market demand by national advertisers

Review of Industrial Organization

Volumn 20, Issue 4, 2002, Pages 323-348

  Silk, Alvin J ^a   Klein, Lisa R ^b   Berndt, Ernst R ^c  

^a HARVARD UNIVERSITY   (United States)

^b RICE UNIVERSITY   (United States)

^c MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Intermedia substitutability; National advertising

Indexed keywords

ADVERTISING;

EID: 0036300287     PISSN: 0889938X     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1015653227386     Document Type: Article

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