Strategic underinvestment in informative advertising: The cases of substitutes and complements

Canadian Journal of Economics

Volumn 32, Issue 3, 1999, Pages 654-672

  Cirano, Marcel Boyer ^a   Moreaux, Michel ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTISING; INDUSTRIAL PRACTICE; INVESTMENT; THEORETICAL STUDY;

EID: 0032880606     PISSN: 00084085     EISSN: None     Source Type: Journal    
DOI: 10.2307/136442     Document Type: Article

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