Coupon advertising under imperfect price information

Journal of Economics and Management Strategy

Volumn 8, Issue 4, 1999, Pages 523-544

  Moraga Gonzälez, José Luis ^a   Petrakis, Emmanuel ^b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b UNIVERSITY OF CRETE   (Greece)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0040626516     PISSN: 10586407     EISSN: None     Source Type: Journal    
DOI: 10.1162/105864099567749     Document Type: Article

References (27)

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