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Volumn 20, Issue 7, 2002, Pages 931-947

Price and advertising as signals of quality when some consumers are informed

Author keywords

Advertising; Durable good; Quality; Signaling

Indexed keywords


EID: 33645741351     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-7187(01)00081-9     Document Type: Article
Times cited : (43)

References (11)
  • 1
    • 0001898033 scopus 로고
    • Quality, price, advertising, and published quality ratings
    • Archibald, R., Haulman, C., Moody, C., 1983. Quality, price, advertising, and published quality ratings. Journal of Consumer Research 9 (4), 347-356.
    • (1983) Journal of Consumer Research , vol.9 , Issue.4 , pp. 347-356
    • Archibald, R.1    Haulman, C.2    Moody, C.3
  • 2
    • 0000500106 scopus 로고
    • High and declining prices signal product quality
    • Bagwell, K., Riordan, M., 1991. High and declining prices signal product quality. American Economic Review 81 (1), 224-239.
    • (1991) American Economic Review , vol.81 , Issue.1 , pp. 224-239
    • Bagwell, K.1    Riordan, M.2
  • 3
    • 0002233582 scopus 로고
    • Prices and price/quality relationship: A longitudinal analysis
    • Curry, D., Riesz, P., 1988. Prices and price/quality relationship: a longitudinal analysis. Journal of Marketing 52, 36-51.
    • (1988) Journal of Marketing , vol.52 , pp. 36-51
    • Curry, D.1    Riesz, P.2
  • 7
    • 0032285747 scopus 로고    scopus 로고
    • Entry deterrence, product quality: Price and advertising as signals
    • Linnemer, L., 1998. Entry deterrence, product quality: price and advertising as signals. Journal of Economics & Management Strategy 7 (4), 615-645.
    • (1998) Journal of Economics & Management Strategy , vol.7 , Issue.4 , pp. 615-645
    • Linnemer, L.1
  • 8
    • 84936823535 scopus 로고
    • Price and advertising signals of product quality
    • Milgrom, P., Roberts, J., 1986. Price and advertising signals of product quality. Journal of Political Economy 94 (4), 796-821.
    • (1986) Journal of Political Economy , vol.94 , Issue.4 , pp. 796-821
    • Milgrom, P.1    Roberts, J.2
  • 9
    • 0001181569 scopus 로고
    • Advertising as information
    • Nelson, P., 1974. Advertising as information. Journal of Political Economy 82 (4), 729-754.
    • (1974) Journal of Political Economy , vol.82 , Issue.4 , pp. 729-754
    • Nelson, P.1
  • 10
    • 0000307343 scopus 로고
    • A model of advertising and product quality
    • Schmalensee, R., 1978. A model of advertising and product quality. Journal of Political Economy 86 (3), 485-503.
    • (1978) Journal of Political Economy , vol.86 , Issue.3 , pp. 485-503
    • Schmalensee, R.1
  • 11
    • 0009934086 scopus 로고    scopus 로고
    • An empirical examination of advertising as a signal of product quality
    • Thomas, L., Shane, S., Weigelt, K., 1998. An empirical examination of advertising as a signal of product quality. Journal of Economic Behavior & Organization 37 (4), 415-430.
    • (1998) Journal of Economic Behavior & Organization , vol.37 , Issue.4 , pp. 415-430
    • Thomas, L.1    Shane, S.2    Weigelt, K.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.