-
1
-
-
0001898033
-
Quality, price, advertising, and published quality ratings
-
Archibald, R., Haulman, C., Moody, C., 1983. Quality, price, advertising, and published quality ratings. Journal of Consumer Research 9 (4), 347-356.
-
(1983)
Journal of Consumer Research
, vol.9
, Issue.4
, pp. 347-356
-
-
Archibald, R.1
Haulman, C.2
Moody, C.3
-
2
-
-
0000500106
-
High and declining prices signal product quality
-
Bagwell, K., Riordan, M., 1991. High and declining prices signal product quality. American Economic Review 81 (1), 224-239.
-
(1991)
American Economic Review
, vol.81
, Issue.1
, pp. 224-239
-
-
Bagwell, K.1
Riordan, M.2
-
3
-
-
0002233582
-
Prices and price/quality relationship: A longitudinal analysis
-
Curry, D., Riesz, P., 1988. Prices and price/quality relationship: a longitudinal analysis. Journal of Marketing 52, 36-51.
-
(1988)
Journal of Marketing
, vol.52
, pp. 36-51
-
-
Curry, D.1
Riesz, P.2
-
4
-
-
84988103997
-
When is advertising a signal of product quality?
-
Horstmann, I., MacDonald, G., 1994. When is advertising a signal of product quality? Journal of Economics & Management Strategy 3 (3), 561-584.
-
(1994)
Journal of Economics & Management Strategy
, vol.3
, Issue.3
, pp. 561-584
-
-
Horstmann, I.1
MacDonald, G.2
-
5
-
-
33746982930
-
Is advertising a signal of product quality? Evidence from the compact disc player market
-
Revised Version
-
Horstmann, I., MacDonald, G., 1995. Is advertising a signal of product quality? Evidence from the compact disc player market. University of Western Ontario, Department of Economics Research Report, 9523, Revised Version 1999.
-
(1995)
University of Western Ontario, Department of Economics Research Report, 9523
-
-
Horstmann, I.1
MacDonald, G.2
-
6
-
-
0000726891
-
Advertising as a signal
-
Kihlstrom, R., Riordan, M., 1984. Advertising as a signal. Journal of Political Economy 92 (3), 427-450.
-
(1984)
Journal of Political Economy
, vol.92
, Issue.3
, pp. 427-450
-
-
Kihlstrom, R.1
Riordan, M.2
-
7
-
-
0032285747
-
Entry deterrence, product quality: Price and advertising as signals
-
Linnemer, L., 1998. Entry deterrence, product quality: price and advertising as signals. Journal of Economics & Management Strategy 7 (4), 615-645.
-
(1998)
Journal of Economics & Management Strategy
, vol.7
, Issue.4
, pp. 615-645
-
-
Linnemer, L.1
-
8
-
-
84936823535
-
Price and advertising signals of product quality
-
Milgrom, P., Roberts, J., 1986. Price and advertising signals of product quality. Journal of Political Economy 94 (4), 796-821.
-
(1986)
Journal of Political Economy
, vol.94
, Issue.4
, pp. 796-821
-
-
Milgrom, P.1
Roberts, J.2
-
9
-
-
0001181569
-
Advertising as information
-
Nelson, P., 1974. Advertising as information. Journal of Political Economy 82 (4), 729-754.
-
(1974)
Journal of Political Economy
, vol.82
, Issue.4
, pp. 729-754
-
-
Nelson, P.1
-
10
-
-
0000307343
-
A model of advertising and product quality
-
Schmalensee, R., 1978. A model of advertising and product quality. Journal of Political Economy 86 (3), 485-503.
-
(1978)
Journal of Political Economy
, vol.86
, Issue.3
, pp. 485-503
-
-
Schmalensee, R.1
-
11
-
-
0009934086
-
An empirical examination of advertising as a signal of product quality
-
Thomas, L., Shane, S., Weigelt, K., 1998. An empirical examination of advertising as a signal of product quality. Journal of Economic Behavior & Organization 37 (4), 415-430.
-
(1998)
Journal of Economic Behavior & Organization
, vol.37
, Issue.4
, pp. 415-430
-
-
Thomas, L.1
Shane, S.2
Weigelt, K.3
|