Persuasive advertising and product differentiation

Southern Economic Journal

Volumn 65, Issue 1, 1998, Pages 113-126

  Von Der Fehr, Nils Henrik M ^a   Stevik, Kristin ^a  

^a UNIVERSITY OF OSLO   (Norway)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032392861     PISSN: 00384038     EISSN: None     Source Type: Journal    
DOI: 10.2307/1061355     Document Type: Article

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