Decision-making under uncertainty: Capturing dynamic brand choice processes in turbulent consumer goods markets

Marketing Science

Volumn 15, Issue 1, 1996, Pages 1-20

  Erdem, Tülin ^a   Keane, Michael P ^a  

^a NONE

Author keywords

Advertising; Brand choice; Buyer Behavior; Choice Models; Econometric Modelling; Information Processing

Indexed keywords

EID: 0030305348     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.1.1     Document Type: Article

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