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Volumn 1, Issue , 2006, Pages 567-614

Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets

Author keywords

advertising finance; circulation spiral; pensee unique; platform competition; two sided markets

Indexed keywords


EID: 66049094678     PISSN: 15740676     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S1574-0676(06)01018-0     Document Type: Review
Times cited : (151)

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