Informative advertising, imperfect targeting and welfare

Economics Letters

Volumn 55, Issue 1, 1997, Pages 131-137

  Hernández García, José M ^a  

^a UNIVERSITY OF ZARAGOZA   (Spain)

Author keywords

Informative Advertising; L10; Monopoly; Targeting

Indexed keywords

EID: 0031285756     PISSN: 01651765     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0165-1765(97)00057-8     Document Type: Article

References (5)

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2. Butters G. Equilibrium distribution of sales and advertising prices. Review of Economic Studies. 44:1977;465-492.
3. Grossman G., Shapiro C. Informative advertising with differentiated products. Review of Economic Studies. 51:1984;63-82.
4. Levy D.T., Gerlowsky D.A. Competition, advertising and meeting competition clauses. Economics Letters. 37:1991;217-221.
5. Shapiro C. Advertising and welfare: Comment. The Bell Journal of Economics. 12(2):1980;749-751.