Is advertising a signal of product quality? Evidence from the compact disc player market, 1983-1992

International Journal of Industrial Organization

Volumn 21, Issue 3, 2003, Pages 317-345

  Horstmann, Ignatius ^a   MacDonald, Glenn ^b,c  

^a UNIVERSITY OF TORONTO   (Canada)

^b WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

^c University of Chicago   (United States)

Author keywords

Advertising; Pricing; Quality; Signaling

Indexed keywords

EID: 84867932111     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0167-7187(02)00086-3     Document Type: Article

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