Supermarket competition: The case of every day low pricing

Marketing Science

Volumn 16, Issue 1, 1997, Pages 60-80

  Lal, Rajiv ^a   Rao, Ram ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Consumer expectations; Every day low pricing; Game theory; Retail competition; Segmentation and positioning

Indexed keywords

EID: 0031287764     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.1.60     Document Type: Article

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