Endogeneity in brand choice models

Management Science

Volumn 45, Issue 10, 1999, Pages 1324-1338

  Villas Boas, J Miguel ^a   Winer, Russell S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

DECISION MAKING; MATHEMATICAL MODELS; PARAMETER ESTIMATION; PURCHASING; SALES;

BRAND CHOICE MODELS; COMMON DEMAND SHOCKS; ENDOGENEITY; LIMITED DEPENDENT VARIABLES; PANEL DATA;

MARKETING;

EID: 0033207210     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.45.10.1324     Document Type: Article

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