Brands' quality levels, prices, and advertising outlays: Empirical evidence on signals and information costs

International Journal of Industrial Organization

Volumn 14, Issue 1, 1996, Pages 29-52

  Caves, Richard E ^a,b   Greene, David P ^b  

^a HARVARD UNIVERSITY   (United States)

^b HARVARD UNIVERSITY   (United States)

Author keywords

Advertising; Convenience goods; Information costs; Product quality; Signalling; Vertical differentiation

Indexed keywords

EID: 0030525647     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/0167-7187(95)00478-5     Document Type: Article

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