Holding company cost economies in the global advertising and marketing services business

Review of Marketing Science

Volumn 2, Issue , 2004, Pages 103-153

  Silk, Alvin J ^a,c   Berndt, Ernst R ^b  

^a HARVARD BUSINESS SCHOOL   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

^c HARVARD UNIVERSITY   (United States)

Author keywords

Global Advertising and Marketing Services; Scale and Scope Economies

Indexed keywords

EID: 13444262564     PISSN: 15465616     EISSN: None     Source Type: Journal    
DOI: 10.2202/1546-5616.1015     Document Type: Review

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