The Inverse Relationship between Manufacturer and Retailer Margins: A Theory

Marketing Science

Volumn 15, Issue 2, 1996, Pages 132-151

  Lal, Rajiv ^a   Narasimhan, Chakravarthi ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Advertising; Channel competition; Wholesale and retail margins

Indexed keywords

EID: 0030506767     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.15.2.132     Document Type: Article

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