Persuasive advertising in Hotelling's model of product differentiation

International Journal of Industrial Organization

Volumn 17, Issue 4, 1999, Pages 557-574

  Bloch, Francis ^a,b   Manceau, Delphine ^c  

^a HEC PARIS   (France)

^b UNIVERSITÉ CATHOLIQUE DE LOUVAIN   (Belgium)

^c ESCP EUROPE   (France)

Author keywords

Advertising; D43; M37; Product differentiation

Indexed keywords

EID: 0033471592     PISSN: 01677187     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0167-7187(98)00014-9     Document Type: Article

References (18)

1. Ansari A., Economides N., Ghosh A. Competitive positioning in markets with nonuniform preferences. Marketing Science. 13:1994;248-273.
2. d'Aspremont C., Gabszewicz J.J., Thisse J.F. On Hotelling's stability in competition. Econometrica. 47:1979;1145-1150.
3. Borell C. Convex set functions in d-space. Periodica Mathematica Hungarica. 6:1975;111-136.
4. Caplin A., Nalebuff B. Aggregation and imperfect competition: on the existence of equilibrium. Econometrica. 59:1991;25-59.
5. Dixit A., Norman V. Advertising and welfare. Bell Journal of Economics. 9:1978;1-17.
6. Goeree J., Ramer, R., 1994. Exact Solutions of Location Games, Tinbergen Institute WP 94-70, Erasmus Universiteit Rotterdam.
7. Hauser J. Competitive price and positioning strategy. Marketing Science. 7:1988;76-91.
8. Hotelling H. Stability in competition. The Economic Journal. 39:1929;41-57.
9. Kelton C., Kelton D. Advertising and intraindustry brand shift in the U.S. brewing industry. Journal of Industrial Economics. 30:1982;293-303.
10. Lambin, J.P., 1976. Advertising, Competition and Market Conduct in Oligopoly over Time, North Holland, Amsterdam.
11. Milgrom P. Good news and bad news: representation theorems and applications. Bell Journal of Economics. 12:1981;380-391.
12. Neven D. On Hotelling's competition with nonuniform customer distributions. Economic Letters. 21:1986;121-126.
13. Netter J. Excessive advertising: an empirical analysis. Journal of Industrial Economics. 30:1982;361-373.
14. Ordonez de Haro J.M. Efectos de la publicidad estrategica en una industria con productos diferenciados. Investigaciones Economicas. 17:1993;527-549.
15. Prékopa A. On logarithmic concave measures and functions. Acta Scientia Mathematica (Szeged). 34:1973;335-343.
16. Roberts M., Samuelson L. An empirical analysis of dynamic nonprice competition in an oligopolistic industry. Rand Journal of Economics. 19:1988;200-220.
17. Scherer, F., Ross, D., 1990. Industrial market structure and economic performance, 3rd ed., Houghton Mifflin, Boston.
18. Shilony Y. Hotelling's competition with general customer distributions. Economic Letters. 8:1981;39-45.