Customer directed advertising and product quality

Journal of Economics and Management Strategy

Volumn 15, Issue 4, 2006, Pages 943-968

  Esteban, Lola ^a   Hernández, José M ^a   Moraga Gonzáles, José Luis ^b  

^a UNIVERSITY OF ZARAGOZA   (Spain)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33750460943     PISSN: 10586407     EISSN: 15309134     Source Type: Journal    
DOI: 10.1111/j.1530-9134.2006.00123.x     Document Type: Article

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