Economics and marketing on pricing: How and why do they differ?

Journal of Product and Brand Management

Volumn 14, Issue 6, 2005, Pages 362-374

  Skouras, Thanos ^a   Avlonitis, George J ^a   Indounas, Kostis A ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

Comparative tests; Economics; Marketing; Pricing

Indexed keywords

EID: 27744448787     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420510624512     Document Type: Review

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