Odd-ending price underestimation: An experimental examination of left-to-right processing effects

Journal of Product & Brand Management

Volumn 10, Issue 5, 2001, Pages 276-292

  Coulter, Keith S ^a  

^a CLARK UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Estimating; Pricing strategy

Indexed keywords

EID: 84986134786     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110401838     Document Type: Article

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