Strategic pricing differentiation in services: a re-examination

Journal of Services Marketing

Volumn 11, Issue 5, 1997, Pages 329-343

  Mitra, Kaushik ^a   Capella, Louis M ^a  

^a MISSISSIPPI STATE UNIVERSITY   (United States)

Author keywords

Marketing strategy; Modelling; Pricing; Service industries

Indexed keywords

EID: 84986146490     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049710176015     Document Type: Article

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