Promotional products vs price promotion in fostering customer loyalty: A report of two controlled field experiments

Journal of Services Marketing

Volumn 12, Issue 4, 1998, Pages 312-326

  Kendrick, Alice ^a  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behaviour; Customer loyalty; Pricing; Promotion; Promotional coupons

Indexed keywords

EID: 84986077473     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876049810226982     Document Type: Article

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