The effect of odd pricing on demand

European Journal of Marketing

Volumn 31, Issue 11-12, 1997, Pages 799-813

  Gendall, Philip ^a   Holdershaw, Judith ^a   Garland, Ron ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Consumer behaviour; Demand; Pricing; Retailing

Indexed keywords

EID: 0009196328     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569710190541     Document Type: Article

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