The influence of print advertisement organization on odd-ending price image effects

Journal of Product & Brand Management

Volumn 11, Issue 5, 2002, Pages 319-334

  Coulter, Keith S ^a  

^a CLARK UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behaviour; Pricing

Indexed keywords

EID: 84986173927     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420210442193     Document Type: Article

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