The effect of price bundling on consumer perceptions of value

Journal of Services Marketing

Volumn 15, Issue 4, 2001, Pages 270-281

  Naylor, Gillian ^a   Frank, Kimberly E ^a  

^a UNIVERSITY OF NEVADA   (United States)

Author keywords

Consumer attitudes; Pricing strategy; Surveys; Value

Indexed keywords

EID: 84986132970     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005506     Document Type: Article

References (21)

1. Ansari, A., Siddarth, S. and Weinberg, C. (1996), “Price a bundle of products or services: the case of non-profits”, Journal of Marketing Research, Vol, 33, February, pp. 86-93.
2. Becker, G.S. (1965), “A theory of the allocation of time”, Economic Journal, Vol. 75, September, pp. 493-517.
3. Berry, L.L. (1996), “Retailers with a future”, Marketing Management, Spring, pp. 39-46.
4. Churchill, G.A. and Surprenant, C. (1982), “An investigation into the determinants of customer satisfaction”, Journal of Marketing Research, Vol. 19, December, pp. 491-504.
5. DiLorenzo, T.J. (1998), “The economic joys of bundling”, The Wall Street Journal, July 26, p. A15.
6. Grisaffe, D.B. and Kumar, A. (1998), “Antecedents and consequences of customer value: testing an expanded framework”, MSI working paper, pp. 98-107.
7. Guiltinan, J.P. (1987), “The price bundling of services: a normative framework”, Journal of Marketing,Vol. 51 No. 2, pp. 74-85.
8. Harlam, B.A., Krishna, A., Lehman, D.R. and Mela, C. (1995), “Impact of bundle type, price framing and familiarity on purchase intention for the bundle”, Journal of Business Research, Vol. 33, pp. 57-66.
9. Kaicker, A., Bearden, W.O. and Manning, K.C. (1995), “Component versus bundle pricing: the role of selling price deviations from price expectations”, Journal of Business Research, Vol. 33, pp. 231-9.
10. Leclerc, F., Schmitt, B.H. and Dube, L. (1995), “Waiting time and decision making: is time like money?”, Journal of Consumer Research, Vol. 4, June, pp. 110-19.
11. Maynard, R. (1997), “Taking the guesswork out of pricing”, Nation’s Business, December, pp. 27-9.
12. Mazumdar, T. and Jun, S.Y. (1993), “Consumer evaluations of multiple versus single price change”, Journal of Consumer Research, Vol. 20, December, pp. 441-50.
13. Monroe, K.B. and Rao, A.R. (1987), “Testing the relationship between price, perceived quality and perceived value”, Working Paper.
14. Oliver, R. L. (1997), Satisfaction: A Behavioral Perspective on the Consumer, McGraw-Hill, New York, NY.
15. Parasuraman, A., Zeithaml, V.A. and Berry, L.L. (1988), “SERVQUAL: a multiple-item scale for measuring consumer perceptions of service”, Journal of Retailing, Vol. 64, Spring, pp. 12-40.
16. Shugan, S.M. (1980), “The cost of thinking”, Journal of Consumer Research, Vol. 7, September, pp. 99-111.
17. Thaler, R.H. (1985), “Mental accounting and consumer choice”, Marketing Science, Vol. 4, Summer, pp. 199-214.
18. Tse, D.K. and Wilton, P.C. (1988), “Models of consumer satisfaction formation: an extension”, Journal of Marketing Research, Vol. 25, May, pp. 204-12.
19. Venkatesh, R. and Mahajan, V. (1993), “A probabilistic approach to pricing a bundle of products and services”, Journal of Marketing Research, Vol, 30, November, pp. 494-508.
20. Yadav, M.S. and Monroe, K.B. (1993), “How buyers perceive savings in a bundle price: an examination of a bundle’s transaction value”, Journal of Marketing Research, Vol. 30, August, pp. 350-58.
21. Zeithaml, V.A. (1988), “Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence”, Journal of Marketing, Vol. 52, July, pp. 2-22.