Quality perception and monetary sacrifice: A comparative analysis of discount and fixed prices

Journal of Product & Brand Management

Volumn 10, Issue 3, 2001, Pages 170-184

  Madan, Vibhas ^a   Suri, Rajneesh ^a  

^a DREXEL UNIVERSITY   (United States)

Author keywords

Discounts; Modelling; Pricing; Theory

Indexed keywords

EID: 84986180666     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420110395395     Document Type: Article

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