Pricing a bundle of products or services: The case of nonprofits

Journal of Marketing Research

Volumn 33, Issue 1, 1996, Pages 86-93

  Ansari, Asim ^a   Siddarth, S ^a   Weinberg, Charles B ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030496235     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152015     Document Type: Article

References (10)

1. Gallagher, Katherine and Charles B. Weinberg (1991), "Coping with Success: New Challenges for Nonprofit Marketing," Sloan Management Review, 33 (1), 27-42.
2. Jacobs, Philip and Ronald P. Wilder (1984), "Pricing Behaviour of Nonprofit Agencies," Journal of Health Economics, 3 (1), 49-61.
3. Kirn, Yong-June and Charles B. Weinberg (1991), "Marketing Mix Decisions for Competing Nonprofit Organizations," Marketing Science Conference (March), Wilmington, DE.
4. Moorthy, K. Sridhar (1984), "Marketing Segmentation, Self -Selection, and Product Line Design," Marketing Science, 4 (3), 288-307.
5. Shaked, Avner and John Sutton (1982), "Relaxing Price Competition Through Product Differentiation," Review of Economic Studies, 49, 3-13.
6. Steinberg, Richard (1986), "The Revealed Objective Functions of Nonprofit Firms," Rand Journal of Economics, 17 (4), 508-26.
7. Venkatesh, R. and Vijay Mahajan (1993), "A Probabilistic Approach to Pricing a Bundle of Services," Journal of Marketing Research, 30 (4), 509-21.
8. Weinberg, Charles B. (1980), "Marketing Mix Decision Rules for Nonprofit Organizations," Research in Marketing, 3, 191-234.
9. _ (1986), "Arts Plan: Implementation, Evolution, and Usage," Marketing Science, 5 (2), 143-58.
10. Weisbrod, Burton (1988), The Nonprofit Economy. Cambridge, MA: Harvard University Press.