Estimating the effect of odd pricing

Journal of Product & Brand Management

Volumn 7, Issue 5, 1998, Pages 421-432

  Gendall, Philip ^a  

^a MASSEY UNIVERSITY   (New Zealand)

Author keywords

Brands; Consumer behaviour; Modelling; Pricing; Retailing

Indexed keywords

EID: 84986097700     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810237754     Document Type: Article

References (22)

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