Australian import managers' purchasing decision behavior: An empirical study

International Marketing Review

Volumn 16, Issue 3, 1999, Pages 202-215

  Ghymn, Kyung Il ^a   Liesch, Peter ^b   Mattsson, Jan ^c  

^a UNIVERSITY OF NEVADA   (United States)

^b UNIVERSITY OF TASMANIA   (Australia)

^c ROSKILDE UNIVERSITY   (Denmark)

Author keywords

Australia; Brand names; Import; International marketing; Product quality; Supplier relations

Indexed keywords

EID: 0007474015     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/02651339910274693     Document Type: Article

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