High-low pricing: audit evidence and consumer preferences

Journal of Product & Brand Management

Volumn 9, Issue 5, 2000, Pages 316-331

  Mcgoldrick, Peter J ^a   Betts, Erica J ^a   Keeling, Kathy A ^a  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

Author keywords

Consumer behaviour; Pricing; Retailing; Sales promotion; Seasonal trends

Indexed keywords

EID: 84986146493     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010347119     Document Type: Article

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