Integrative Pricing via the Pricing Wheel

Industrial Marketing Management

Volumn 30, Issue 3, 2001, Pages 301-314

  Shipley, David ^a   Jobber, David ^a  

^a TRINITY COLLEGE DUBLIN   (Ireland)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042403443     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0019-8501(99)00098-X     Document Type: Article

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