The role of mood in price promotions

Journal of Product & Brand Management

Volumn 7, Issue 2, 1998, Pages 150-160

  Hsu, Chung kue ^a   Shaw Ching Liu, Ben ^b  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Advertising; Consumer behaviour; Evaluation; Price discounts; Pricing; Sales promotion

Indexed keywords

EID: 84986031775     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610429810216928     Document Type: Article

References (22)

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