Biased attributions of a price increase: Effects of culture and gender

Journal of Consumer Marketing

Volumn 16, Issue 1, 1999, Pages 9-23

  Maxwell, Sarah ^a  

^a FORDHAM UNIVERSITY   (United States)

Author keywords

Consumer attitudes; Consumer behaviour; Consumer marketing; Gender; National cultures; Pricing strategy

Indexed keywords

EID: 0039697159     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363769910250705     Document Type: Article

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