Time series analysis of daily scanner sales: extraction of trend, day-of-the-week effect and price promotion effect

Marketing Intelligence & Planning

Volumn 18, Issue 2, 2000, Pages 53-66

  Kondo, Fumiyo N ^a   Kitagawa, Genshiro ^b  

^a UNIVERSITY OF TSUKUBA   (Japan)

^b INSTITUTE OF STATISTICAL MATHEMATICS   (Japan)

Author keywords

Japan; Pricing strategy; Regression analysis; Sales promotion; Time series analysis

Indexed keywords

EID: 27744539605     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500010318601     Document Type: Article

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